Privacy Policy

True Value Gold ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website truevaluegold.ca (the "Site"), use our services, or otherwise interact with us.

By accessing or using our Site and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree, please discontinue use of our Site and services immediately.

Personal Information You Provide

We collect personal information that you voluntarily provide to us when you interact with our Site or services. This includes, but is not limited to:

• person Contact Information: Your name, email address, telephone number, and mailing address, as provided through our contact form, by telephone, email, or in-person interactions.
• badge Identity Verification: In accordance with the Proceeds of Crime (Money Laundering) and Terrorist Financing Act (PCMLTFA) and FINTRAC regulations, we are required to collect and verify government-issued photo identification (such as a Driver's Licence or Passport) for all precious metal transactions.
• receipt_long Transaction Records: Details of precious metal assessments, appraisals, and purchase transactions, including item descriptions, weights, purity, and payment amounts.
• chat Correspondence: Any messages, inquiries, or feedback you submit through our contact form or other communication channels.

Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies, server logs, and analytics technologies:

• devices Device and Browser Information: Your IP address, browser type and version, operating system, device type, screen resolution, and preferred language.
• analytics Usage Data: Pages visited, time spent on each page, referring URLs, click patterns, and navigation paths within our Site.
• location_on Approximate Location: General geographic location as inferred from your IP address.

Our Site uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand how visitors interact with our content. Cookies are small text files placed on your device that allow our systems to recognize your browser and remember certain information.

We use the following types of cookies:

You may control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our Site. Most browsers allow you to refuse cookies, delete existing cookies, or alert you before a cookie is stored.

We use the information we collect for the following purposes:

• handshake Service Delivery: To process and complete precious metal transactions, provide assessments, and fulfil your service requests.
• mail Communication: To respond to your inquiries, send transaction confirmations, and provide customer support.
• gavel Legal Compliance: To comply with FINTRAC reporting requirements, anti-money laundering laws, and other applicable Canadian federal and provincial regulations.
• trending_up Site Improvement: To analyze usage trends, monitor site performance, and improve the content and functionality of our Site.
• security Security: To detect, prevent, and address fraud, unauthorized access, and other security concerns.

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information only in the following circumstances:

• account_balance Regulatory Authorities: We are required to report certain transaction information to FINTRAC and other regulatory bodies in compliance with the PCMLTFA and applicable Canadian law.
• balance Legal Obligations: When required by law, subpoena, court order, or other legal process, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
• build Service Providers: We may share information with trusted third-party service providers who assist in operating our Site (e.g., web hosting, analytics). These providers are contractually obligated to protect your data and may only use it for the purposes we specify.
• store Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change.

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Specifically:

• description Transaction Records: Retained for a minimum of five (5) years following the date of the transaction, as required by FINTRAC regulations.
• contact_mail Contact Inquiries: Retained for a reasonable period necessary to address your inquiry and for our legitimate business interests, after which they are securely deleted.
• monitoring Analytics Data: Retained in anonymized and aggregated form as configured in our Google Analytics account settings.

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include:

• https SSL/TLS encryption for all data transmitted through our Site.
• encrypted Secure server infrastructure with restricted access controls.
• verified_user Regular review of data collection, storage, and processing practices.

However, no method of electronic transmission or storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation, you have the right to:

• visibility Access: Request access to the personal information we hold about you.
• edit Correction: Request correction of inaccurate or incomplete personal information.
• block Withdraw Consent: Withdraw your consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions.
• report File a Complaint: Lodge a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated.

To exercise any of these rights, please contact us using the information provided at the bottom of this page. We will respond to your request within thirty (30) days, as required by law.

Our Site may contain links to third-party websites or services that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. We encourage you to review the privacy policy of every site you visit. A link to a third-party website does not constitute an endorsement by True Value Gold.

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately and we will take steps to remove that information from our systems.

We reserve the right to update or modify this Privacy Policy at any time at our sole discretion. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of our Site or services following the posting of changes constitutes your acceptance of those changes. We encourage you to review this Privacy Policy periodically.